How to Find Your Niche and Optimize Your Site

Having a website is not just putting something up in "cyber space" for the fun of it. Or because every body else you know has one. Web sites are meant to convey specific information concerning your business/organization, product or service that is unique to you. In other words, websites carry information about your particular business, organization, product or services.
That unique information that identifies your business, organization, product or services is what is known as your "niche". Your niche helps to classify your business, organization, product or service as belonging to that particular group. For example, if your organization/business is into buying and selling of houses and other services that help people acquire landed properties. Then, your organization/business can be classified as being under the real estate niche. Consequently, your website should carry information that is related to the real estate industry (your niche).
Once you have found your niche and put up a web site; the main task will be how to optimize your site so that it can be "seen" easily when ever a search is done online for a niche that you belong to; for example , the real estate niche. In other words, making sure that your site is among the top 5 search results that are presented to a user when ever a search is done online for information on real estate related issues.
The steps to take in order to achieve this "online visibility" within your niche are: Research keywords, Get optimization advice, Edit your web pages for search engines.
Now, let’s examine them one after another.

1. Research keywords:

Before you get to optimizing your website and promoting it on the Web, you should first select relevant search terms that will reach your target audience.
In other words, you are supposed to pinpoint your Keyword Niche. It should be large enough to draw good visitor traffic, yet 'narrow' and specific enough to let you overplay your competitors and get to the top on the search engines.

Tip1:
Spy on your competition to get suggestions on the keywords related to your business, and build a list of the keywords you might be using for optimization.

Tip 2:
Narrow the keyword list by removing the terms that are not searched often enough or turn to be too much competitive.

Tip 3:
Get an idea of your potential keyword niche by studying your rivals that compete for your keywords at different search engines, both major and local ones.

Tip 4:
Analyze your competition thoroughly to weight your chances of being top-ranked for the chosen keywords/phrases.

2. Get optimization advice:

Use the following FAQs to get some good advice for your site,

How many keywords shall I use to optimize one page?

I recommend using two or three key phrases at most. Targeting too many keywords will make a page less focused and search engines will not rank it as highly as you want.


What are all these things like frequency, weight etc.? Do they matter?

Keyword prominence, frequency, and weight are measures used by search engines to check a keyword's importance against all other words in a specific area of the page.


Do you recommend reoptimizing the home page of my site if search engines have not found it for a few months?

You should first check if the search engines have already picked up your home page and included it in their indexes. Enter a snippet of text that is unique for the page in the search box.
If the search engine finds your page but your rankings for this keyword remain low, you should first see how competitive your keyword is. If the competition is too strong, the best thing to do is use a less competitive keyword.
Next you should check if the site is linked from other websites. If it is not, you should find as many link partners as possible.

Can I optimize my page for just a single keyword?

If you have unlimited funds to buy promotions and can wait years, then it is possible. However, it is tricky and might be an impossible mission. If you have limited resources and want results in a reasonably short period of time, why not find a phrase consisting of two words that are often searched for and provide good traffic.

Bottom line is, understand the changes you should make to your pages so they appear in the top-10 listings. Compare your pages to those with high rankings and see which strategies work for them.


3. Edit your web pages for search engines:

Apply recommendations stated above and any other changes that in your opinion will improve your search engine rankings.
Upload changes you have done to your servers, then begin submitting them to the most important search engines worldwide.
Your pages are now ready for getting indexed and ranked by search engines.